Introduction

• Learn how a Web site works
• Fundamentals involved in publishing a Web site
• Languages of the Web: HTML
• The Web Publishing Process
• Finding and registering a domain name

The Web Publishing Process

• Planning
• Designing
• Creating
• Revising
• Publishing

Creating a Web Site Using the new "Expression Web"

• Exploring and customizing the user interface
• Understanding Basic Expression Web concepts
• Becoming familiar with modern web site standards
• Creating web site from a template
• Creating web site for a scratch

Presenting Information on a Web Page

• Add a hyperlink to a web page
• Using table for layout : right or wrong?
• Using semantic markup
• Stying the presentation of your content

Enhancing a Web Site with Images

• Adding images to a web page
• Editing images in Expression Web
• Using Images with a style sheet
• Using Images as backgrounds, bullets, or hyperlink backgrounds

Advance Web Page Creation

• Using interactive buttons
• Using layers and behaviors
• Using personal web packages
• Creating and using forms

Publishing a Web Site

• Considering hosting requirements
• Publishing by using FTP
• Publishing by using HTTP
• Publishing to a disk location

Managing a Web Site

• Backing up server-based sites
• Editing server-based sites
• Using site settings
• Publishing selectively
• Using subsites

E-Commerce and Marketing

• Introduction
• Marketing with Google and Yahoo
• The importance with Search Engine Optimization
• Shopping Cart options
• Security issues

Overview

• Review examples of good and bad sites on the Web
• Keeping your site fresh and dynamic

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